If it’s New,it’s JQ!

I’ve spoken before about the on-going Jetstarisation of Qantas and despite Alan Joyce’s previous comments to the effect that there would be no further “jetstarisation,”recent developments certainly seem to indicate that this is not the case. We’ve previously joked about Jetstar taking over at Qantas and have occasionally used the phrase:

Qantas,a member of the Jetstar group

While this is a joke comment and I very much doubt we’ll ever see the reality officially recognised like this,recent actions and statements from the Qantas group have led me to coin the phrase:

If it’s new,it’s JQ!

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How fast the tables turn

It wasn’t that long ago that Virgin Blue could do no wrong in the eyes of the mainstream media while Qantas was being hounded over any little maintenance issue and its rapidly falling loads. How times change.

In the past few weeks we’ve had reports from Virgin Blue that they’re “only”going to make $20 to $40 million this financial year instead of the $80 million they’d been saying only a few weeks earlier. The reduction was blamed on reduced consumer sentiment,a fall in leisure travel and an expectation that domestic airfares would drop by 10%. Given the fragile nature of the Australian psyche at the moment and the notice arriving after a week of sell-offs in the stock market,naturally the share price took a beating and dropped over 25%.

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